TV Production phases for better quality may varies from type or kind of the size of your organisation, in principle whether you are a production house or combined advertising product agency, there are several phases either in TV production or TV Commercial script in reaching the success, the following are the minimum phases you may need to know.
TV Production Planning phase
During the making of film or TV commercial phases in TV production the important item is planning phase, this will may normally involve single person as planner with director or group of project manager for a larger scale project. In planning phase, there are many complexity involve, from site selection, permits, selecting shortlisted talent, if public area is needed then mass people involvement may include security forces too. In the initial planning started from informal discussion with the agencies, visiting the client or studying the product to understand the core item that may be related or exposed during planning. As an example, we have a look at dental product, the core team that consist of agencies, script writers, directors would ideally have an opportunities to visit the product manufacturing or processes and obtain major information to the public interest, some of the important factor is focus to target, ages, regional and cultural or local market, for example mentioning Halal label or script in three seconds may have significant impact to the muslim markets.
Organizing
Once the element and group of expertise is assigned with specific individuals or team, it is now the stage of organizing the project plan, its good practice to have project planning software to track the activities, time as well as manpower cost and tracking. When all assigned team and individual is assigned, it is the project manager job to run the project tracking especially when the team involved large resources.
TV Production phases Development
Once the core team assignment is distributed, the core team started developing idea or concept in to the script, although it sound simple but its actually quite complex like computer scripting program and the script writer ideally use script writing software such as celtx , finaldraft or fadeinpro or free writerduet or for simple short hand written script that is understandable by the team. The development also involve the team such as director to re adjust the script.
TV Production phases Pre-Production phase
Once the pro production completed or part of section are released, the project leader may assign team to start the phased planning, for example, for tooth project some film that may take manufacturing process may start taking various data such as manufacturing timing that would not stop production processes, identifying the location and the personnel involved and setting the time availability. On the other hand for the artist may already start the casting and propose them to the client through agency if not already chosen and assign project manager to appoint or proposed Production director or manager and plan a schedule in the project planning
TV Production phases Production
Once the pre production in the completion stage, it is production phase that will be one of core phase that the team have to focus with schedule, location, budgeting and team working, as if one failed to deliver, it may result domino effect where the whole production may be unsuccessful. In this production phase, the majority of film making particularly on commercial TV production is when the team work together, from actor, director, producers, film crew, support etc and if it experience change in last minute, it can significantly change the budget and time, as single day change on site, especially away from base, may result significant deviation, from the site permissions, studios rental, artist, make up, cameraman, etc including their accommodation and fees may increase doubles or more.
TV Production phases Post-Production
In post production, the cameraman skill will be tested in the studio where if the record is successful, they can edit the movies as a draft and get it approved or make some minor adjustment by taking alternative scene from few other camera angle, then once approved they proceed with additional visual effect or in TV Commercial they may want to popup their logo or product either in 2D or 3D animation along with their selection audio recording then finally concluded in a post production and deliver them as a show reels or demo reels.
Delivery and result
The above phase is the end phase of production house job, however as an agency, the work does not stop here, they continue with other work such as delivery and distribution and the success of the TV commercial making or the movie making will be tested from the public response or in the case of TV commercial the result may take weeks months or even years to have the sales impact, therefore this film making business required repetitive high quality and good team work for years to become successful production house.